Natalie Reviews: Jo Hansford

We sent gorgeous city gal, writer, and illustrator, Natalie Hughes along to Jo Hansford in Mayfair for some pre-do pampering and their famous London Blowout…

Sometimes I like to fantasise about being a Mayfair-dwelling lady who lunches, complete with Hermes Kelly and bouncy blowdry. There’s still £6000 standing between Kelly and I, but the gorgeously glossy hair is now a reality, thanks to Jo Hansford.

Nestled on South Audley Street in London’s prestigious Mayfair, the illustrious salon has been coiffing the locks of well-heeled women for 22 years, establishing itself as the destination for ultra-glamorous hair. Now, Jo Hansford’s senior styling team has launched The London Blowout – their signature smooth blowdry, defined by movement and body for a totally effortless finish.
The Jo Hansford experience begins long before you enter the box plant-lined doors. The hair swishes and confident trots of the salon’s exiting customers was enough of an advert to tempt me inside, where the team had invited me to review The London Blowout for The Little Beauty Guide.
It’s a Thursday evening and the salon is abuzz. After having my hair washed with the salon’s delicious-smelling products, I receive a head massage so heavenly it almost sends me to sleep. I wander, in a meditative state, over to the chair, where stylist Michaela begins her magic on my limp, city-assaulted locks. I’ve just had a long bob cut and I’m concerned that rollers may render me more Barbara Windsor than Rosie Huntington-Whiteley (my hairspiration). Luckily, Michaela has a way with a curling wand, and after blowdrying some body into my lacklustre mop, she twizzles and twirls her way to polished perfection.

After taking some requisite selfies in the loo, I leave the salon to re-join South Audley Street’s glossy posse. This time, with a little extra swish.

The London Blowout is priced from £35, and you can book by calling 020 7495 7774 or visiting their website here.

Jo Hansford, 48 South Audley Street, Mayfair, London, W1K 2QB

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