New H&M Make-up Line

It’s not often we wish the summer away, but there’s some autumn news that’s got us all of a fluster and it’s probably one of the most exciting beauty announcements so far in 2015. Are you ready for it?? Ok, here goes…

The much loved fashion store H&M are launching a new range of fabulous beauty products. (“Yes” – we hear you cry!)
This autumn the range will be launched into over 900 stores worldwide and also on their website. The new line will include a lust-worthy range of make-up products, haircare, bodycare and beauty tools.
We all know and love H&M for their trendy designs and affordable prices, so this leaves us longing to try the new beauty collection for ourselves. 
As always, fashion and trends are at the forefront of H&M’s designs, and we wouldn’t expect anything less from their make-up.  The collection will focus on seasonal trends, ideas and colours.
It’s not just us who are thrilled though, Sara Wallander, concept designer at H&M Beauty tells us “We are very excited to have ‘fashion for the face’ on offer at H&M. It’s an opportunity to be inventive, creative and to have fun with colours”.
H&M stores will have dedicated beauty areas dotted throughout, so whether you’re after a natural, classic, or fashion-forward look, there’ll be something for everyone (another reason why we love H&M at TLBG HQ!)
The biggest reason we are shaking with adrenaline is because when the range hits the stores, there’ll be over 700 beautifully packaged products *jaw drops*…
They’ll also be adding seasonal and limited edition collections, and if they’re anything like their fashion range we’re in for some serious beauty treats!

The range, which will replace existing beauty products at H&M, will also include two subsidiary collections:  a premium beauty line and a conscious range of Ecocert-approved sustainable products.
Roll on autumn!

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